| About Nemat Enterprises Pvt. Ltd. |
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| India has regions ranging from high mountains to deserts to tropical rain forests. This diversity has bestowed abundant varieties of fragrant roots, woods, leaves, flowers, fruits and spices on India. India is also the birthplace of ancient established civilizations such as found at Mohenjodaro and Harappa. Because of the long association of man and nature India has a long and illustrious history in perfumery going back nearly 4000 years. |
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| More recently, over the last 1000 years the art of perfumery and fragrance flourished under the Mughal empire. Nur Jahan, the wife of Emperor Jehangir had asked the local growers to plant Damascus Rose which she had received as a gift from the Sultan of Turkey (Ottoman empire). Rose attar or Otto of Rose was made from these roses for the queen. The attar industry flourished around Delhi. When Emperor Akbar laid siege to Udaipur, the army settled in the area of Haldi Ghati. Roses of the Damascus rose variety were planted in the region by the Mughal army. The attar industry in the Udaipur region was later patronized by the priests of the Shrinathji temple which is about 10 to 15 kms from this region. |
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| The Attarwala family has been involved in the art and science of making attars for over 170 years. The Attarwala family traces its roots to the beautiful city of lakes, Udaipur, in the state of Rajasthan, India. Udaipur is known not only for its lakes and majestic palaces but also for its art and culture in which flowers and fragrances have always occupied a prestigious position. The family name 'Attar'+'wala' means possessor of attar. Attar is the name given to the fragrant oils made from extracts of flowers, herbs, woods etc. The Attarwala family has a unique history of preserving the traditional art and science of making perfumes and essential oils in India. The knowledge has been passed down through the generations. These are products truly cherished and nourished by a family . |
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| From Udaipur the main business activities were moved to the city of Bombay, India around 1940 by the late Mr. Mohammadali Hiputallji Attarwala. In Bombay, Mr. Ismail Mohammadali Attarwala, the eldest son of Mr Mohammadali Hiptullaji Attarwala, established Nemat Enterprises. Nemat Enterprises is known for its large selection of high quality Indian attars and perfumes. It is one of the most respected firms today in the perfumery trade in India because of its strong commitment to quality. Its attars and perfumes have found wide appeal throughout the world. At present the products are being exported to most countries in the Middle East, Malaysia, and The United Kingdom, and the USA to name a few. |
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| One of the very important contributions of Mr. Ismail Mohammadali Attarwala to the Indian Perfume Industry was the creation of Attar 96MajmuaTM. It took Mr. Ismail Mohammadali Attarwala nearly 18 years to perfect this fragrance. Attar 96Majmua® is cherished and loved by Indians for over 40 years now who use it for personal enjoyment, on festive and somber occasions and for use in prayers and pooja. Because of its wide appeal and longevity it is a heritage product that we are really proud of. Its beauty is appreciated by customers not only in India but all over the world. |
| Mr. Ismail Mohammadali Attarwala has four sons who are actively involved in carrying on the traditional family business. They will help continue the legacy of the Attarwala family in helping to preserve and promote the art and science of making Indian fragrances. |
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